LEAVING LIVERPOOL (Room 121)

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LEAVING LIVERPOOL (Room 121)

To maximize the publicity surrounding the Beatles, Brian Epstein recognised the need to get some good photographic material of the band.  After initially using local photographers such as Albert Marion , Peter Kaye (who had taken many shots of the band in the Cavern and on location in Liverpool) and Graham Spencer (whose studio was opposite Brian’s home in Childwall , Liverpool) now was the time to branch out.  Brian started to use London based photographers such as Dezo Hoffmann and Angus Bean. Likewise Brian wanted a more fashionable look and whereas they had been previously dressed by Beno Dorn in Liverpool  they were now being styled by Pierre Cardin and Dougie  Millings in London. Previously publicity had been handled by Bill Harry at Merseybeat and Bob Wooler at the Cavern . Brian appointed his own press officer in Tony Barrow, who was to write the sleeve notes for the first album. Soon they would have  huge fan club offices both in Liverpool and London and a dedicated fanzine which was called ‘Beatles Monthly’. For many local fans thought it was too much. They couldn’t understand why they were now spending so much time away from their hometown. The fans did not want to share them with anybody else, they wanted them to themselves. Bizarrely  there was a backlash with local fans believing that they had become too big for their boots and they felt that they had been deserted. However it was nonsensical to believe that the band could make it onto a world stage without being based in London .That simply was where the music business infrastructure was and that was where they needed to be. Liverpool’s perceived loss was not dissipated for many years but it was to everybody’s ultimate benefit that by the time that  their third single “From Me To You” was released  in April 1963, the group had to all intents and purposes permanently relocated to London, where they were about to become not only national stars but global superstars.

Artwork © Shannon

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LEAVING LIVERPOOL (Room 121)

To maximize the publicity surrounding the Beatles, Brian Epstein recognised the need to get some good photographic material of the band.  After initially using local photographers such as Albert Marion , Peter Kaye (who had taken many shots of the band in the Cavern and on location in Liverpool) and Graham Spencer (whose studio was opposite Brian’s home in Childwall , Liverpool) now was the time to branch out.  Brian started to use London based photographers such as Dezo Hoffmann and Angus Bean. Likewise Brian wanted a more fashionable look and whereas they had been previously dressed by Beno Dorn in Liverpool  they were now being styled by Pierre Cardin and Dougie  Millings in London. Previously publicity had been handled by Bill Harry at Merseybeat and Bob Wooler at the Cavern . Brian appointed his own press officer in Tony Barrow, who was to write the sleeve notes for the first album. Soon they would have  huge fan club offices both in Liverpool and London and a dedicated fanzine which was called ‘Beatles Monthly’. For many local fans thought it was too much. They couldn’t understand why they were now spending so much time away from their hometown. The fans did not want to share them with anybody else, they wanted them to themselves. Bizarrely  there was a backlash with local fans believing that they had become too big for their boots and they felt that they had been deserted. However it was nonsensical to believe that the band could make it onto a world stage without being based in London .That simply was where the music business infrastructure was and that was where they needed to be. Liverpool’s perceived loss was not dissipated for many years but it was to everybody’s ultimate benefit that by the time that  their third single “From Me To You” was released  in April 1963, the group had to all intents and purposes permanently relocated to London, where they were about to become not only national stars but global superstars.

Artwork © Shannon

LEAVING LIVERPOOL (Room 121)

To maximize the publicity surrounding the Beatles, Brian Epstein recognised the need to get some good photographic material of the band.  After initially using local photographers such as Albert Marion , Peter Kaye (who had taken many shots of the band in the Cavern and on location in Liverpool) and Graham Spencer (whose studio was opposite Brian’s home in Childwall , Liverpool) now was the time to branch out.  Brian started to use London based photographers such as Dezo Hoffmann and Angus Bean. Likewise Brian wanted a more fashionable look and whereas they had been previously dressed by Beno Dorn in Liverpool  they were now being styled by Pierre Cardin and Dougie  Millings in London. Previously publicity had been handled by Bill Harry at Merseybeat and Bob Wooler at the Cavern . Brian appointed his own press officer in Tony Barrow, who was to write the sleeve notes for the first album. Soon they would have  huge fan club offices both in Liverpool and London and a dedicated fanzine which was called ‘Beatles Monthly’. For many local fans thought it was too much. They couldn’t understand why they were now spending so much time away from their hometown. The fans did not want to share them with anybody else, they wanted them to themselves. Bizarrely  there was a backlash with local fans believing that they had become too big for their boots and they felt that they had been deserted. However it was nonsensical to believe that the band could make it onto a world stage without being based in London .That simply was where the music business infrastructure was and that was where they needed to be. Liverpool’s perceived loss was not dissipated for many years but it was to everybody’s ultimate benefit that by the time that  their third single “From Me To You” was released  in April 1963, the group had to all intents and purposes permanently relocated to London, where they were about to become not only national stars but global superstars.

Artwork © Shannon